Hello, I’m Daniela.
I create thoughtful digital marketing, social media, and content work shaped by strategy, audience insight, and clear storytelling.
My Approach
Creative
I focus on creating content that feels intentional, visually cohesive, and aligned with the brand’s voice. My goal is to make work that captures attention while still feeling clear and authentic. I care about storytelling, tone, and making each piece feel both strategic and human.
Data-Driven
I use performance insights to understand what is working, what is not, and where content can improve. I value making decisions based on audience behavior, engagement patterns, and measurable goals. This helps me create marketing that is not only creative, but also effective.
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3+ industries served
Higher ed, nonprofit, and brands
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Bilingual
Fluent in English and Spanish
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8+ platforms managed
Across social, web, and email
Ela’s Coffee Shop
A brand-focused content concept built around café culture, visual warmth, and audience engagement through lifestyle-led social media.
Case Studies
Di Bari
Digital content created for a luxury furniture brand, with an emphasis on polished presentation, brand tone, and a more elevated online identity.
Soluna Pilates Studio
A sample social media concept for a wellness-focused pilates studio, centered on clean visuals, calming branding, and audience connection.